You’ve got your sweatpants on, ordered enough Thai for two but only for one, and there’s a bottle of open booze somewhere in the room – you must be single on Valentine’s Day. Don’t feel bad; I am too. And I’m probably doing the exact same thing, with one big difference: instead of crying my way through…er, I mean dry-eyed watching a cheesy romcom, I’ve got my computer open, and I’m working overtime.
Yes, you heard me – I craft other people’s online dating pages for Tinder, OkCupid, OurTime, you name it. From choosing and editing their photos to providing individual advice to completely writing (or rewriting) personalized summaries, through Profile Polish I’ve remade thousands of profiles for people around the world.
From the start of the New Year through March are some of my busiest months, with new clients galore right around the big V-Day. It’s like tax season for accountants – only I work on romantic relationships rather than relationships with the IRS (for good reason). But when you think about it, this spike makes total sense. It’s gray. It’s cold. The dream of summer is a distant twinkle in your eye. And the blanket you’re under is big enough for two.
So online dating – on a site, an app or three, or both – is a no-brainer. The stigma is gone – and don’t listen to anyone who disagrees.
It expands your dating pool exponentially, opens you up to new experiences and people, and pretty much the entirety of the single (and some of the not-so-single) population is doing it
But online dating is also hard and takes work. Need proof? When I launched my business two and a half years ago, I had no idea what the response would be like, so I charged $20 for a complete makeover.